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ACADEMIC BRANDS:
Privatizing, Quantifying, and Transforming the University

Friday March 22 Sat. March 23

King Hall, Room 1301
9:00 AM – 6:00 PM

 

ACADEMIC BRANDS:

PRIVATIZING, QUANTIFYING, AND TRANSFORMING THE UNIVERSITY                         

A Mellon-Sawyer Conference

This conference explores how the modem university perceives, represents, and remakes itself through the artifact of the brand. We will explore such topics as the tum to measuring academic "excellence" through metrics, university merchandising, sports, and the transformation of the university's brand when it is forced to confront changing social and political mores, from #MeToo to traumatic histories of slavery and racism.

http://academicbrands.ucdavis.edu/


For more information, please contact Nina-Marie Bell at nbell@ucdavis.edu