Ninth Circuit Rules that “Google” is not a Generic Term
Posted May 19, 2017
Google survived a challenge to its trademark when the Ninth Circuit Court of Appeals rejected the argument that Google has become so popular a verb that it should lose its status as a protected trademark. The Court concluded that the plaintiff’s argument was “fundamentally flawed for two reasons. First Elliott fails to recognize that a claim of genericide must always relate to a particular good or service. Second, he erroneously assumes that verb use automatically constitutes generic use”. Read articles in Metropolitan News-Enterprise and Bloomberg.