Graphic Standards for the UC Davis School of Law ensure that your publication conforms with other school publications and help reinforce the School's visual identity. All print and electronic publications for both internal and external audiences must follow these guidelines.
School Name: Who Are We?
In formal pieces (invitations and commencement materials, for example) and in first reference in other publications for off-campus audiences, particularly those not familiar with the Law School, use the school's complete name: UC Davis School of Law. The standard hierarchy for name use is as follows:
- First Reference: UC Davis School of Law
- Second Reference: UC Davis Law School, UC Davis Law, School of Law, Law School
- Example: At UC Davis School of Law, you will learn from nationally and internationally distinguished faculty.... Besides an exceptional curriculum and faculty, the School of Law offers a uniquely supportive atmosphere....
Use of King Hall
Use King Hall when (1) referring to the building, (2) it is part of the formal name of a program, or (3) referring to the community and philosophy of the school; however, use UC Davis School of Law as reference to the Law School.
Trademark Information
All variances of names and visual representations of the UC Davis School of Law and King Hall are considered trademarks. The University carefully manages their use. The marks include any trademark, service mark, name, logo, insignia, seal, design or other symbol or device associated with or referring to the UC Davis School of Law.
School of Law Logo
The School of Law full logo contains both the graphic mark and the word mark as illustrated below under Reproduction of Logo. Always use the full logo, both graphic mark and word mark, on all printed material. You must request approval to use the graphic mark and/or word mark separately.
The Graphic Mark
Reproduction of Logo
Authorized Colors
The colors for University of California campuses and the School of Law are blue and gold. At UC Davis, the preferred hues are PMS 295 blue and PMS 132 gold.
Do Not Distort Logos and Wordmarks
When reducing or enlarging logos and marks in your page-layout or word-processing program, you must do so proportionally (the same percentage in both height and length). Do not change color combinations provided in authorized copy. Do not change solid color or tint or add patterns.
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Do not distort logo. | |
| Do not rotate logo. | ||
| Do not add or change colors. | ||
| Do not use old logo. |
King Hall Word Mark
The King Hall word mark is available for use on publications(electronic and print) with prior approval from the Office of Marketing and Public Relations at the School of Law - see contact information below. It is to be used in conjunction with the School of Law logo on all publications. The King Hall word mark may not be used in place of the School of Law logo. The School of Law logo must be the primary or most visible logo. The King Hall word mark may be used with more color variations and may be used as a watermark or shadow as appropriate.
School of Law Student Organizations
UC Davis School of Law logos are available to registered law student organizations with prior approval. In most cases, the name of the student organization must precede "UC Davis School of Law," separated by the word "at" to indicate the organization is at UC Davis School of Law and the material is not officially produced by the School or the University. Example: Christian Legal Society at UC Davis School of Law
Contact Information for Logo and Word Mark Approval and Files
The UC Davis School of Law logos are available online from the Marketing Office. To request electronic files of the School's trademarked logos, please contact Jose Perez at japperez@ucdavis.edu or 530.754.5334. Note: Use of logos on clothing or merchandise require prior approval by the Director of Marketing and Public Relations, 530.754.5328, marketing@law.ucdavis.edu, and the University Licensing Office.
Typography
Typography provides the framework for the content of the school’s printed communications. Two fonts have been selected for maximum flexibility: a highly legible serif font for body text, Berkeley Oldstyle, and a sans serif display face, Futura. The two fonts—along with their complete families of light and bold, roman and italic—are recommended for all publications. Note that Berkeley Oldstyle Medium—not Berkeley Book—is the preferred font for text sizes (9–12 point type).
Fonts
Fonts for Print
The official UC Davis fonts — Proxima Nova, Ryman Eco and Freight Text — are for use in any branded UC Davis print publication. This does not necessarily include internal business communications written in formats such as MS Word or e-mail, in which case, it is permissible (and typical) to use standard computer fonts such as Arial or Helvetica.
Fonts for Digital Documents
Digital document files intended for presentation or distribution in electronic form (such as PowerPoint) present another challenge. If such documents are opened on computers that do not already have official UC Davis campus fonts installed, they are likely to appear poorly formatted, and may result in words missing or running off the page.
When sharing digital files with users who may not have our campus fonts, we recommend using the Arial font family, which is one of the most ubiquitous, cross-platform options available.
Commonly shared digital file types include, but are not limited to:
- MS Word documents
- Excel spreadsheets
- PowerPoint presentations
This concern does not apply to PDF (Portable Document Format) files because the fonts are embedded in the document.
Acquiring the Fonts
Proxima Nova: UC Davis faculty and staff can obtain Proxima Nova at the UC Davis software site. Log in, click “Office and Productivity” on the left-hand menu, and follow the download and installation instructions. Choose the standard set, not condensed, for most purposes.
- Proxima Nova on the Web
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Proxima Nova, the primary official san-serif font for UC Davis, is available by default to ucdavis.edu sites managed in SiteFarm, the Drupal-based campus CMS. Sites that are not using SiteFarm, but that are within the ucdavis.edu domain, can use Proxima Nova. Please contact the Strategic Communications web unit for more information.
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Ryman Eco: Download Ryman Eco here for campus use.
Freight Text: This font can be purchased through Adobe and is included for no additional charge if you have the Adobe Creative Cloud software subscription.
External vendors working with UC Davis should download Ryman Eco for free, purchase Freight Text from Adobe and Proxima Nova from FontSpring. Please be aware that your project may not call for all weights and styles.
Futura, our legacy sans-serif: Futura continues to be used in permanent building and wayfinding signage and in Unit Logo Signatures only. Please discontinue use of Futura on all campus publications.
Berkeley, our legacy serifed font is no longer part of the UC Davis brand.
If you do not have these fonts on your computer, contact Information Technology at LawIThelp@ucdavis.edu